Bespoke Ethos Stories & Notes

Deep dives and dispatches on small-business automation, AI tools, and real rescues from the Bespoke Ethos workshop. No hype—just the playbooks we use with clients.

Dec 13, 2025 • 6 min read

The Paradox of Progress: A Gay Men's Field Guide to Tech

We're hyper-linked, yet isolated. Trillions chase AI companions to fix the loneliness epidemic tech created. It's Heidegger's 'enframing' turning real bonds into data points. Don't let the tool become the whole toolbox. Augment the human mess.

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Nov 20, 2025 • 9 min read

My Last 180 Days With the Future of AI

What it feels like to work daily with a frontier AI model, why we built the Consensus Engine Your AI Strategy Sprint, and how small businesses can benefit without becoming test subjects.

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Nov 15, 2025 • 8 min read

On-Brand AI Chatbots vs Generic Bots: Why AI Strategy Sprint Converts Better

Most chatbots feel robotic because they’re trained on generic data. Here’s how an on-brand chatbot like AI Strategy Sprint can actually build loyalty.

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Nov 15, 2025 • 9 min read

How to Rescue a Broken Zapier or Make Automation (Without Nuking Revenue)

A founder-friendly troubleshooting checklist for broken Zapier/Make automations—and when it’s time to call in Automation Rescue.

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Nov 15, 2025 • 8 min read

Cleveland Small Business Guide to AI Automation (Without Losing Control)

Where Cleveland founders should start with AI automation, what to automate first, and how to stay in control of approvals and data.

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