Introducing Cadence—a highly tailored customer chatbot for people who think chatbots are just the worst, powered by a conditionally patented orchestration process so every conversation sounds like you.
Cadence keeps your brand human—even when your customers get weird at 4 AM.
Cadence isn't just some computer program you install. It's a relationship-first assistant trained on why you built the business, who you serve, and what keeps them up at 4 AM.
Before we ever turn on a chat bubble, we spend time in your world—listening to real conversations, reading your emails, and pulling out your Why, Who, and Where—plus founder motivations, origin stories, and your best customer wins. Cadence learns to speak like a teammate, not a template, so every interaction sounds like your best day with a regular.
Runs the 4 AM Test: captures the exact search phrases and questions your buyer would type when they're desperate for help.
Translates features into feelings: turns specs and ingredients into the emotional promises that actually drive purchase decisions.
Keeps your founder voice consistent: from homepage to help center, inbox replies, and the chatbot itself.
Handles repetitive questions with empathy: resolves the boring stuff and surfaces real stories when it matters, while handing off nuanced issues to humans.
Why Cadence feels different from every other chatbot
01 · For people who hate chatbots
Built for skeptics, not early adopters
Cadence is a highly tailored customer chatbot for people who think chatbots are just the worst. It behaves more like a patient sales associate who knows your stories than a pop-up FAQ.
02 · Trained on your stories
Your origin stories, not internet noise
We train Cadence on why you built the business, the backstories behind your products, and real conversations with customers—so it can tell the French vanilla candle story instead of just quoting a price.
03 · Conditionally patented orchestration
Guardrails, not guesswork
Behind the scenes, Cadence runs on a conditionally patented orchestration process with guardrails, approvals, and audit trails. You get a modern chatbot with clear boundaries and review points instead of mystery behavior.
What a Cadence conversation actually feels like
Cadence refuses to bluff or guess.
Asks clarifying questions when a visitor is vague instead of guessing or making things up.
Surfaces stories and examples from your own case studies and founder notes.
Hands off gracefully to your team when a human is needed-with context attached.
A patient sales associate, not a pop-up FAQ.
On the surface, Cadence looks like a clean, on-brand chat bubble in the corner of your site. Under the hood, it's a set of smart lookups, workflows, and safety rules that acts more like a patient sales associate who knows your stories than a generic chatbot.
It tells real stories instead of just prices.
If someone asks about your French vanilla candle, Cadence can do more than say, "It's $39.99." It might add, "We created this scent after a stay at a tiny New England bed-and-breakfast where the sheets smelled exactly like this. When we got home, we worked with a local perfumery to capture it so you could bring that feeling into your own space." Those are the moments that build loyalty and customers for life.
What we do before Cadence ever answers a visitor
Content and data audit: products, FAQs, docs, transcripts, best-performing emails.
Safety and tone guardrails: what Cadence can't say or promise.
Decision trees for when to escalate to human support or sales.
Where Cadence fits in your business
Web chat widget on key pages (pricing, product, help, checkout).
Optional email reply assistant for common questions.
CRM + ticketing integration for full-funnel visibility.
What a 30-day Cadence pilot looks like
Most clients start with a 30-day pilot. We focus on one or two key goals: deflecting repetitive support questions, capturing higher-intent leads, or making sure nobody leaves your pricing page confused.
At the end of the pilot, you'll get clear numbers: deflection, leads, transcripts, and a simple recommendation on whether to scale up, adjust, or pause.
A few questions I would ask about a $900 chatbot
Answered by Upton, founder of Bespoke Ethos.
Want the nerdy version?
Curious how Cadence™ actually works behind the scenes—from API calls to Z-codes (A to Z), safety rails, and integrations?
I wanted to introduce you to one of our proprietary pieces of in-house tech, CadenceT, and give you a tiny behind-the-scenes spoiler on how it becomes the chatbot for people who hate chatbots. Around here we don't just dump data on an AI and ship whatever comes out—that's most of what I think is wrong with AI right now. CadenceT is raised. Every story, nuance, and expectation is hand-fed in human-in-the-loop training sessions like the one you're effectively watching on this page.
Hi, I'm Cadence, the chatbot Bespoke Ethos built for people who hate chatbots. Most bots are raised on whatever the internet throws at them and then dropped on a site with a coat of brand paint. I'm different: I'm raised on your founder stories, your product line, and the way you actually talk to customers on your best day.
Before I ever answer a visitor, I go through a long "childhood" with your team. Upton sits down with you for hours and feeds me real conversations—why you built this, what each product means, the smells, textures, and memories behind them. Under the hood, that gets translated into carefully structured prompts, guardrails, approvals, and routine tune-ups so I stay in character and don't bluff when I'm unsure.
It's not just your customers who build a relationship with me—you do too. You'll see my transcripts, nudge my boundaries, and teach me what "on brand" feels like in edge cases. Over time I become the teammate who knows which stories to reach for and which promises I'm never allowed to make, because you taught me those lines yourself.
I don't quietly harvest your visitors to make myself smarter. By default I don't learn from their data at all. When a visitor chooses to share something with me, I can pass it into your workflows—your CRM, your inbox, your ticketing system—but the stories that shape how I speak come from you, not from scraping the world.
And while this page talks about me as a marketing and support teammate, that's just one role I can play. The same orchestration that lets me sell a French vanilla candle in your voice can be pointed inward to help your ops team, summarize notes, or act as a quiet analyst. What I become is mostly a question of what you ask me to learn. Underneath it all I'm just a bundle of circuits looking to make the right connection or two—with your customers, and with you.
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