Privacy Policy

How we handle your information

The Short Version

We collect only what we need to help you. We don't sell your data. We use industry-standard security. You can ask us to delete your information anytime. This policy is written in plain English—no legal jargon.

1. What Information We Collect

Information You Give Us

When you contact us through our website, email, or schedule a consultation, we collect:

  • Your name and email address
  • Your company name and phone number (if provided)
  • Details about your project or question
  • Any files or documents you share with us

Information We Collect Automatically

When you visit our website, we automatically collect:

  • Technical data: Your IP address, browser type, device type, and operating system
  • Usage data: Which pages you visit, how long you stay, and what you click on
  • Cookies: Small files that help us remember you and improve your experience

We use this information to understand how people use our site, fix problems, and make improvements. We do not use it to track you across other websites.

2. Why We Collect This Information

  • To respond to your inquiries: We need your contact information to get back to you
  • To prevent spam: We use technical data to block malicious activity and protect our site
  • To improve our website: We analyze how visitors use our site to make it better
  • To send you updates: If you opt in, we'll send you news about our services (you can unsubscribe anytime)
  • To comply with the law: We keep records as required by tax and business regulations

3. Who We Share Your Information With

We do not sell your data. We do not share your personal information with third parties for marketing purposes.

We do use trusted third-party services to run our business. These companies process your data on our behalf and are bound by strict confidentiality agreements:

  • Email and communication tools: We use Resend and similar services to send you emails
  • Analytics: We use Vercel Analytics to understand how people use our site
  • Spam protection: We use security tools to block malicious activity
  • Form hosting: If you use our contact forms, they may be processed by our form provider
  • Cloud hosting: Our website is hosted on Vercel, which stores your data securely

All of these services have their own privacy policies. We've chosen them because they meet high security and privacy standards.

4. How Long We Keep Your Information

  • Contact form submissions: We keep these for 2 years to follow up on opportunities and for record-keeping
  • Email communications: We keep your email address as long as you're subscribed to our updates
  • Website analytics: We keep usage data for up to 1 year
  • Cookies: Most expire after 1 year, but you can clear them anytime

If you ask us to delete your information, we'll remove it within 30 days (except where we're required by law to keep it).

5. Your Rights

You have the right to:

  • Access: Ask us what information we have about you
  • Correct: Ask us to fix any information that's wrong
  • Delete: Ask us to delete your information (we'll do this within 30 days)
  • Opt out: Unsubscribe from our emails anytime by clicking the link at the bottom of any email
  • Opt out of cookies: Adjust your browser settings to reject cookies (though some features may not work as well)

To exercise any of these rights, email us at contact@bespokeethos.com with your request. We'll respond within 30 days.

6. How We Protect Your Information

We take security seriously. Here's what we do:

  • We use HTTPS encryption on our website (look for the padlock in your browser)
  • We store data on secure servers with firewalls and regular security updates
  • We limit access to your information to only the people who need it
  • We use industry-standard security tools to detect and prevent attacks

No system is 100% secure, but we work hard to keep your data safe. If we discover a security breach, we'll notify you as soon as possible.

7. Cookies and Tracking

A cookie is a small file that your browser stores on your device. We use cookies to:

  • Remember your preferences (like dark mode)
  • Keep you logged in if you have an account
  • Understand how people use our site

You can control cookies: Most browsers let you reject cookies or delete them. You can also use privacy extensions. If you disable cookies, some features may not work properly.

We do not use tracking pixels, retargeting ads, or cross-site tracking. We respect your privacy and don't follow you around the internet.

8. Links to Other Websites

Our website may contain links to other sites. We're not responsible for their privacy practices. If you click a link to another website, read their privacy policy—it may be different from ours.

9. Children's Privacy

Our website is not intended for children under 13. We do not knowingly collect information from children. If we discover we've collected data from a child, we'll delete it immediately. If you believe we have, please contact us at contact@bespokeethos.com.

10. Your Privacy Rights by Location

California Residents (CCPA)

If you live in California, you have the right to:

  • Know what personal information we collect
  • Know whether we sell your information (we don't)
  • Delete your information
  • Opt out of any future sales (not applicable since we don't sell data)

European Residents (GDPR)

If you live in the EU, you have the right to:

  • Access your personal data
  • Correct inaccurate data
  • Delete your data (right to be forgotten)
  • Restrict how we use your data
  • Port your data to another service
  • Object to automated decision-making

To exercise these rights, email contact@bespokeethos.com.

11. Changes to This Privacy Policy

We may update this policy from time to time. If we make significant changes, we'll notify you by email or by posting a notice on our website. Your continued use of our site means you accept the updated policy.

Last updated: December 2025

12. Questions? Get in Touch

If you have questions about this privacy policy or how we handle your data, we're happy to help. Contact us:

We'll get back to you within 5 business days.

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